Show Notes 195: From Grief to Global Mission: How Charlotte Ridley Is Building the Home for Your Digital Memories — and Why the Tech Giants Are Getting It Wrong

What happens to your photos, videos, and digital memories when you die? If you're storing them with Apple, Google, or any of the major tech platforms, the answer may surprise — and disturb — you.

This week, Faye sits down with Charlotte Ridley, founder and CEO of Memorify Technologies, for one of the most personal and purpose-driven founder stories the Cambridge Tech Podcast has featured. It's a conversation about grief, parenthood, AI, wellbeing, and the very human need to feel connected to the moments that shape us.

Charlotte's story begins in 2021, when her father passed away unexpectedly while she was four months pregnant. In the days that followed, she found herself battling Apple and Google for access to his digital memories — and losing. The experience didn't just break her heart. It planted the seed for an entirely new category of technology.

Interview: Charlotte Ridley, Founder & CEO — Memorify Technologies

Key talking points:

• The problem nobody is solving: Most big tech companies have clauses permitting them to erase your digital content within two to three years of your death. In an era where virtually every memory is digital, an entire generation risks losing its history. Charlotte saw this firsthand — and built something to fix it.

• What Memorify actually does: It's an AI-powered memory platform — described by Charlotte as "the home for your digital memories." The app monitors your camera roll with your permission, identifies meaningful photos and moments, curates the best of them, and writes rich narrative summaries of your experiences. Memories are then stored securely, with guaranteed access for up to 100 years after death.

• The technology behind it: A personalisation model learns what types of memories matter to you. Upcoming features include bulk import of historic photo libraries, Google Drive and Flickr integration, and even the ability to digitise printed photos by scanning them directly through the app — much like scanning a bank cheque.

• Why it's not social media: Charlotte draws a clear line in the sand. "We try and put a really clear line in the sand that we do not want to ever be identified as a social media platform." Memorify is private, intentional, and rooted in authenticity — everything social media has moved away from.

• The child wellbeing angle: Memorify is building a dedicated child profile feature. Charlotte cites growing scientific evidence that children today are struggling with identity and belonging, in part because they no longer have access to the curated family photo albums previous generations grew up with. The platform aims to give that back — with neuroscientists and psychologists embedded directly in the team.

• The funding journey: Three failed Innovate UK grant applications before winning the fourth, for ethical and impactful novel AI. The pre-seed round was oversubscribed — raising over £420,000 against an initial target of £200,000 — backed by Sheffield Angels, Anglia Capital Group, and FundmyPitch. Memorify is also supported by the London Stock Exchange Group and Innovate UK's high-growth business programme. The seed round opens in early September 2026.

• Advice for founders: "Taking bad investment is actually harder to get out of than a divorce." Charlotte's message — especially to female founders — is to hold firm on the values and vision of your cap table. Smart money that shares your ethics is worth more than fast money that doesn't.

"Humanity has never documented so much of its life, yet never felt so disconnected from its memories." — Charlotte Ridley

Produced by Joe Donaghy of Cambridge TV. Supported by media partner Business Weekly.

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AI Transcript

00:45

Faye Holland

Charlotte, it's brilliant to have you with us today.

00:47

Faye Holland

Thanks for joining us.

00:49

Charlotte Ridley

Thank you very much.

00:51

Faye Holland

So why don't you start by just introducing yourself and then we'll come on and talk about Memrify.

00:56

Charlotte Ridley

Charlotte, I'm Charlotte Ridley. I'm the founder and CEO of memrify.

01:00

Faye Holland

What is memrify?

01:02

Charlotte Ridley

Gosh, where to start? In a nutshell, we have created the home for your digital memories. We are about connecting you with the joy of your memories, about resurfacing past memories, and about making sure that they are securely stored for the future. We guarantee the secure storage of all of your memories 100 years after death. At our absolute core, we just want you to experience the joy from your memories because it's something we're becoming incredibly disconnected from these days in such a digital world of endless volumes of clutter and content.

01:34

Faye Holland

Excellent. So there's quite a lot to unpick that just tell us a little bit about the journey so far. So when did you start Memorify? How has the business been built?

01:44

Charlotte Ridley

I actually came up with the idea for memrify when my father passed away. So he passed away very unexpectedly back in 2021. And at the time, I was four months pregnant with my daughter, and he was here one day, he was gone the next. And we battled the likes of Apple and Google and other big tech giants trying to get access to his digital memories, and we couldn't. And I just realized that I had lost all of his digital memories. What was even worse was that actually he'd also digitized all of my childhood memories, all of my VHS tapes, all of my old pictures, he'd scanned them all in. We couldn't get access to any of them. And I had to accept that not only had I lost him, I'd lost all of my sort of childhood memories.

02:28

Charlotte Ridley

And then when I actually had my daughter, I was very conscious. That was capturing her entire life. Her entire life was digital. It was in my phone. And if anything ever happened to me, I just didn't want history to repeat itself. I was time poor. I was a busy mum. I just. I didn't have the time to be going through my camera or curating, organizing, transferring, uploading. So I originally just went out to build something for myself. I have a background in the tech sector, and I just went around and started asking people that I knew, developers saying I Want to build this solution. I want to build this kind of safe space for my daughter's memories and I want it to do this, that and the other. Could you help me? And everyone was like, unfortunately, I can't.

03:12

Charlotte Ridley

However, if you create that, I want it, I want to buy that. And I was like, wow, okay. Actually there's something quite interesting here. So that was the very start of it. I then spent quite a lot of time just asking round people, just seeing if someone could help me, looking at competitors, seeing if there was competitors, what else was out there. But then through this process of asking around, I was then actually introduced to what is now my chairman, Gavin. And what was meant to be a 30 minute introductory call ended up being about a 3 hour conversation with him. And in some senses the rest is history in that regard. But at that point that was still two years ago. So I had another job. I was working both businesses parallel for a very long time.

03:56

Charlotte Ridley

I was sat up till 3am, you know, writing Innovate UK grants. I was trying to, you know, do quite a high pressure job at the time as well, plus raising a young child for about, I think it was about 12 month period. I kind of had the idea, I was exploring it, I was doing the research, I was doing that parallel to my actual job. And then I got made redundant last spring and that was the moment where I was like, it's now or never. We'd gotten a lot of early traction. I knew then that I had sort of six months Runway if I stretch my redundancy money to actually make the business a reality and raise my investment round. And I was able to by the skin of my teeth. And, you know, that's kind of what brings me to here today.

04:39

Faye Holland

We're going to come on to the funding side of things and I do want to unravel a little bit more about team. But tell us what the IT is. What have you actually now created?

04:50

Charlotte Ridley

In a nutshell, it is the home for your digital memories. It's that safe place that you keep all of those memories and you just can know and be guaranteed that they will be there for the long term. And we've created some very clever technologies. It is an app, it's a technology platform. You set types of memories that you care about. We also, with our personalization model, we learn as well more about the memories that you like and that are important to you. And then with your permission, we monitor your camera roll. Whenever we find a memory that we think you'll care about, we then take that and we then pull it into the platform, we put it in like a holding pen and we say, faye, you just come back from a trip to Italy. You took 200 pictures.

05:33

Charlotte Ridley

Here's what we found as a top 40 based on our eyes open, interesting background, interesting location, things like that. Is this a memory we think you'll care about? And if you say, yes, that's correct, then what we do is we then go, great, let's write a summary of that trip on your behalf. Because actually it's the summary and it's the story that goes alongside those pictures that's really valuable in the long term. Then the technology, what it does is it's able to understand where you've been and what you've done. It writes in this really beautiful kind of summary of that trip with quite a lot of detail. And then what we do is we take you to a really lovely user experience to actually get any sort of emotional or sentimental aspects of that trip.

06:13

Charlotte Ridley

Because quite often memories only become memories because of the sentimental aspect of what's happened. Now we can do as much of the heavy lifting as possible, but we also really encourage and support you to give that extra little bit of detail. Then what we do is we re spin that into that memory and then what pops out is your highlights of your trip, plus the story that goes alongside it. And then it's securely stored within the platform. You can find it. We remind you of them. It's a really beautiful interface that just helps unearth and uncover all of those wonderful memories. And then alongside that, we guarantee the secure storage of all of those memories for up to 100 years after death.

06:51

Faye Holland

And just going back to your original point of you didn't have access. How then. So you have access because you have the app and it's stored on the platform. It's reliant on you to then share.

07:03

Charlotte Ridley

That with other people within the platform. You are able to set either the people that you would like to go to if anything ever happened to you. You can also set unborn future dependencies. So you could say, my brother doesn't have a child right now, but if he does in the future, I'm happy for permission to be granted to that person down the line if anything's happened to me. And then what happens is if you pass away, we continue to pay for the storage of all of that content. We have a very clever model around how we're able to do that. But what it then means is that the people that you've given permission to or the Descendants that you have given permission to can come to us and they can request access and they will be able to gain access.

07:49

Charlotte Ridley

And we're working very closely with one of the best law firms in Cambridge to build and architect all of that out so that we really know that we can hang our heart on that capability. And I'm so excited by just being able to offer this aspect alone, just simply because it's something that a lot of people don't realize, that a lot of the big tech companies, after you've passed away, they have the permissions to erase all your digital content within two to three years. Our digital memories are currently not really being looked after for the future generation. And I do worry a lot about the next generation actually not having any old historic memories from the generation previously because we take everything digitally and we've not really thought about that part. So that's a huge part of what we're doing.

08:38

Charlotte Ridley

It's that future proofing, it's that guaranteeing of that long term secure storage. Complement to everything else that we're doing.

08:45

Faye Holland

Is that uniqueness of preserving and keeping those memories intact, isn't it? I. I'm kind of thinking now a couple of things. So can you retrofit it? So say you've got an old library of photos or videos or things like that. Like you were saying, you know, VHS all got put on a digital platform, could that all be implemented on your system? And obviously I understand this is really early days, so it might be a future plan.

09:15

Charlotte Ridley

So it's absolutely part of our roadmap. So we have built with a user centered design approach. So we spend so much time speaking to people, speaking to potential customers, doing kind of market research. And something that's come up a lot is actually the people that have got so much of their life already on their phones or digital platforms, that want to kind of consolidate and organize all of that historic content. So that's absolutely something that is a really big focus of ours.

09:41

Charlotte Ridley

So when I said previously that our model learns about the types of memories you care about, once we feel that we've learned enough or we feel that we're quite accurate on the types of memories that you care about, we will then be able to offer a capability for the user to then be able to do what we're kind of calling a bulk upload, where we can actually run the technology through your entire past camera roll. And then what we'll do is we will pull through anything that we believe is a memory. We'll write as much of the summary of that memory as we can based on the information we can obtain from the data and reading of the images and things like that. And all of that will come into the platform in like a separate holding pen.

10:20

Charlotte Ridley

Because we don't want to just merge all of that with everything that you've then already been curating and you can kind of go in every now and again and you can accept and decline and go. That is a memory that isn't. And that is actually a really big part of it. Because we don't just want to protect those future memories that people are making from the moment that the platform is launched, but we want to make sure that we can help people with that historic content. And the same applies for like Google Drives and Flickr accounts and all of those. So we will have a desktop version of the platform as well that will enable that historic. We call it bulk upload, but import an organization as well. And again, the same goes with printed photos.

10:59

Charlotte Ridley

So one of the capabilities that we will have is similar to how you scan a bank check. You can take a picture of it digitizes it, and then we will bring it into the platform and we can try and work out as much as we can about the context of the picture, the dates and all of those sorts of things. With, with the technology that we've built, one of our kind of membership tiers is around that kind of legacy organizer. Because you usually do find that there's that one person in the family that kind of takes that responsibility of having all of the old family pictures and wants to kind of go and organize all of those and digitize them and put them in somewhere safe. So yeah, we are the memory company.

11:38

Charlotte Ridley

We don't want to do anything right now other than care about looking after, protecting and reconnecting and making people enjoy their memories. So when we think about memories, we do think about actually how do we protect those past memories as well?

11:53

Faye Holland

Yeah, no, it's really interesting. I'm sitting here thinking, I mean, I love the idea of it, but I'm also notoriously bad. I'm one of these people, I do everything and then I forget about it for ages. Is there a plan to do like prompts to say you haven't actually done anything for the last two years that's not work related? Faye, on your phone. So do you want to get a life? I mean, have you got anything maybe slightly more subtle than that? But are you thinking about the types of things you can use to prompt people to keep creating memories?

12:26

Charlotte Ridley

Yeah, so that's an interesting one. And it feeds into part something that we've already got going on in our future roadmap of which I can't give too much away at this point. I think with technology you have to be careful that you don't become too intrusive. And we are actually starting to really understand that people are valuing in real life experiences. We've kind of gone not bit of a 360, but there was period where everything was digital, you know, the metaverse. We were living in virtual reality. But actually people are now craving human connection. They're craving going back to concerts and doing things in real life.

13:04

Charlotte Ridley

And actually were looking at how we can insert ourselves in some of those in real life experiences that are going on and the moments that people are actually capturing memories and how we can complement that and then how actually we just sort of appear at the events and the things you're going to could be going to a concert at Wembley or you could be at Disneyland or you could be on holiday. How do we support you in capturing those memories in those moments where you are at those places where you are experiencing memories? But also another bit is you might be doing things that are memories but you might just not be taking the pictures. It might be that, you know, you have a family member that is the family photographer that does it. Which is why we've got a built in sharing capability.

13:48

Charlotte Ridley

So security and trust and privacy is absolutely core to what we're doing. So we've thought so long and hard about the sharing capabilities within the platform. It's not about sharing with large volumes of people. It's about the same level of care that if you were passing the family album to someone or if you just had some pictures printed, you know, giving them for someone to look at or sharing them around. So there is the ability that actually may have been somewhere, a wedding or something like that where there's some lovely pictures with you and just because you've not taken pictures, they may have, but they will have the ability to securely share them with you within the platform. So they can also live in your world as well.

14:27

Charlotte Ridley

So there's quite a few interesting things that we've got going on and some really interesting partnerships of how we can really insert ourselves into those moments where people are making memories.

14:47

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15:25

Faye Holland

You're looking at AI innovation for something that is deeply personal. We're constantly scrolling. I mean, do you think we're at that point in time where people do want something different? They want more intentional things? And do you think what you're creating allows them to be more intentional memories?

15:45

Charlotte Ridley

They can bring so much joy to people. They have so many actual health benefits from the dopamine, the endorphins, the connecting to people, all the things that actually make us feel great. And we try and put a really clear line in the sand that we do not want to ever be identified as a social media platform or an equivalent to that. We kind of stay as far away as we can from that. Because I also think that social media has a very different purpose today. Social media, it used to be Facebook in the sense of it used to be a place where you would upload your memories and you would share a small group of people what's going on with your life. But I think it's changed.

16:27

Charlotte Ridley

People are now, you know, collecting likes and comments and wanting to be content creators and are using it as a very clever marketing tool. And there's so much greatness to social media, but I think that we have lost the authenticity of what it was originally being used for, which was real people sharing, you know, their real lives. And that was unfiltered, unedited. But it's not like that now. The narrative that people are putting online is actually not the reality. And I, especially when I look at the younger generation coming through and my children, and I actually think that authenticity is so important. And I actually think that there is a real need and a real want in society for reminders of that authentic connection, those authentic moments, those memories where actually, you know, you looked perfectly unperfect.

17:18

Charlotte Ridley

And it was never a picture you put on social media because that wasn't what you want to portray. But actually that memory means something. And at the moment, the only option you've got is to either have it lost in your camera or somewhere or to be popped on social media. And then even if you've got a private account, there's still this sort of security aspects, the way that the tech companies are using your data and things like that. There's also a real shift in nostalgia. People are really starting to value that looking back, that slowing down, that more intentional. What do they do with their time? What do they content, do they consume, where do they focus their time? And actually when you start to think about the way that we are curating your memories, it's also the different chapters of your life.

18:03

Charlotte Ridley

And there's something very beautiful about having that ability to look back very intentionally and see those different chapters, those storms you weathered, there's different milestones you've gone through in your life. And I think sometimes we're running so fast at life that actually that ability to slow down and reflect and actually go, you know what, life's pretty good. Or God, I only remember that chapter of my life for the negatives. But actually there were some really great points in there. But at the moment we don't really do that because there's not really a platform that's facilitating all of that and not presenting it in a way that is enjoyable, is immersive, is that kind of home for those memories. So I think people are starting to value slightly different things.

18:45

Faye Holland

Yeah, it's remembering the important stuff, isn't it? Technology's great, but this is a great example of creating something that uses technology but also links it very well to well being and other things as well, isn't it?

19:01

Charlotte Ridley

Absolutely. And especially when you start to think about children, there is so much scientific evidence around children today growing up with a struggling sense of self and identity and belonging. And a lot of that can be actually attributed to the fact that they actually aren't growing up with the old family photo album like we had. We used to be able to go to a shelf and have independent access to basically the best bits of our childhood that was documented.

19:27

Charlotte Ridley

Our parents had to be so intentional about how they used that camera roll and you know, those 30 shots or whatever it was, they picked the best, they put them in the albums and they sat there on the shel and we could go out and we could look at them and it was me winning at sports day, it was me doing the violin, it was all my best bits. Children today don't have that. They're locked on parents phones. And even if parents do kind of say, you know, have a little look, it's all quite disjointed, it's jumping around, it's not curated.

19:52

Charlotte Ridley

And a child needs to consistently see evidence that they are brave, that they are smart, that they are good at something and actually by having it and they need to see it in sort of a timeline format, they need to see that consistent evidence in a very curated way for them, their little brains to really join the dots up and go hachi do you know what? I am pretty good. I am pretty brave. I am pretty smart. And I also think that's where we have a huge potential in actually being able to really resurface and surface all of those best bits of a child's childhood and provide that evidence to them. And that's why we're building a child profile that runs alongside the main app.

20:31

Charlotte Ridley

And again, I'm so passionate about that because I think it's really important that we support children, especially in today's world, with mental health, with social media, with, you know, children are really battling with the narrative of what does good look like? Or am I enough? And I actually think if we can just evidence to them that they are enough and look at all the great, wonderful things you're doing. Such an important thing to be doing.

20:59

Faye Holland

Yeah. I mean, your passion, Charlotte, comes across very strongly, which is great to see. And I'm kind of thinking now, do you think that what you're doing now has also shaped you as a founder and as a leader? Because what you're doing, you believe in so much as being purposeful and useful?

21:19

Charlotte Ridley

I think there's a few things that have probably shaped me as a leader. I think the first is obviously losing my dad. I think when you're sat front row of a funeral, it's probably one of the moments where you feel most alive. And it's a real reminder that actually you're on this planet for such a short period of time. And I think that takes away a lot of that fear of failure, fear of, should I give something a go? Because it's that reminder that actually you're not here forever. Just. And time goes so fast. So actually, do you know what? Just, just do it. But I think that's. That's been a big thing for me.

21:52

Charlotte Ridley

But I also think actually having my daughter was a huge kind of turning point or unlock for me, because actually, when I had my daughter, I realized the value of a network. I realized the value of just asking for help. I realized that I could trust my gut that there's no playbook, that you have to prioritize harder, that you have to deal with emotions, you have to deal with irrational toddlers that are tired. And I think actually that was probably one of the best kind of training academies that I could have gone on to actually become a leader, because that is actually just what you have to do when you're running a company. It is like raising a child in many senses. I do deeply believe in what we're doing. I deeply believe in the team that we've got.

22:36

Charlotte Ridley

I have so much respect for my team. They're the most wonderful people, but they're just phenomenal at what they do. And I think we've got a great opportunity to do something really important and really purposeful. And I think because as well, I felt like when I lost my dad's digital memories that I kind of saw into the future. And in some ways maybe that's an unfair advantage because that's actually what's happening, caused me to actually want to try and solve the problem. I don't want anyone to go through what I went through. I don't want anyone to lose all of their loved ones memories. Like it's heartbreaking. And if I can stop that and if I can build a solution for that, then I'm absolutely going to.

23:15

Charlotte Ridley

And especially as well, when I, you know, I have my daughter, I have a wonderful stepson and I look at the world they're in and I look at the importance that memories can play in that. We also hire phenomenal neuroscientist and psychologist within our actual team. The more that I have learned about how much value your memories can bring to your life, to your wellbeing, to your child's development, your child well being, I'm like, how the hell can I not go absolute kitchen sink and trying to make this business as successful as it possibly can do? My dad was a very specialized engineer. I grew up with technology. I started my career at intel working in emerging technology. I was always future looking. I kind of cut my teeth in one of the biggest tech companies in the world.

23:59

Charlotte Ridley

And they always taught me to look eight years ahead. And yeah, I think we've got a phenomenal opportunity. I think we can take the business in so many different ways. But fundamentally, I think anybody in this world that has a smartphone can resonate with what we're doing. Everybody makes memories. Whatever culture you are, you make memories in some way, shape or form. And I think that here that is a huge opportunity for us.

24:24

Faye Holland

Yeah, it's very powerful. Charlotte, you've got the grounding in the tech and how to think and then you have that lived experience which is allowing you to embrace it, which is really powerful. So just tell us a little bit, going back to the start of the conversation, when you started saying about funding and the team, where are you on your journey? You know, are you starting to get, you were talking about grant applications. How are you actually progressing the business?

24:56

Charlotte Ridley

So we had three failed Innovate UK grants and we won the fourth. And I say that because actually some people probably wouldn't own up to the failed bit of the story, but it's the reality. It three failed attempts to get the fourth one and that was a huge unlock for us. We won it for ethical and impactful novel AI and machine learning for high growth commercial potential companies. So we won it for something that was really great, just to have that recognition for the novelness of the actual technology that we are building. So we won that grant, we oversubscribed on our pre seed round and we have been selected to be part of Innovate UK's new kind of high growth business support. So that's great for us.

25:47

Charlotte Ridley

We backed by quite a few really interesting partners and supported by likes of the London Stock Exchange, which is great. And we will be launching our next fundraising round, our seed round, at the back end of the summer. So early September, exciting times.

26:05

Faye Holland

So my last question to you is going to be, what advice would you give to other founders who want to build a company, especially one the way you're balancing that very personal impact with having commercial success?

26:22

Charlotte Ridley

The one thing that I always say to founders when they're thinking about raising investment or going on this journey is taking bad investment is actually harder to get out of than a divorce. It sits with me a lot and I think that's actually probably why it took me longer to raise my first investment round because I was so adamant that I was not going to take bad money and I believed in what were doing, I believed in the team and I also knew that we had a great opportunity in front of us and I just didn't want a bad egg coming in and spoiling that or disrupting it for us. So I think I would say that this is your baby. You're going to put your heart and soul into it.

27:00

Charlotte Ridley

You are going to make so many sacrifices along the way and you are, I hope, going to enjoy the rewards and enjoy the journey along the way. But it's so easy, especially as a female founder, to just be made to feel grateful, to take whatever investment comes your way. And I would just give the advice to anyone to really think twice about that, really make sure that the people that you are putting on your cap table share the same ethics as you share the same vision because they can either be the greatest unlock or they can be potentially the failure of your company. And I'm so incredibly grateful for the investors that I have on my cap table. I have the most phenomenal people. Not only do they Support me.

27:42

Charlotte Ridley

They share the same ethics, they share the direction of the business, but they've all got fantastic little black books and they all open them for me. They help me, they do things for free. There's things I could never afford to be doing at this stage, but they're just like, no, let me help you, because I want to. And that's so incredibly important. Another thing that I think about quite often is you've still got to be a commercial business, you've still got to make money in order to be able to support all of the other things around it. When I talk about supporting children in foster care, that's not going to be a huge revenue stream and make lots and lots of money for the business.

28:21

Charlotte Ridley

But it's something that is important and something that I see that we are kind of a guardian of what we are doing and it's our responsibility, actually support the people that can really benefit from this the most. I know that I need to make this a commercially successful business so that I can then reinvest that money in those areas where I can see the potential for our technology to help people add meaning, to add value, to improve people's lives. I understand that, you know, if my team, if we can make profits, if we can create great technology, we can reinvest it. And if we don't think about it like that, I'll never be able to help those people in the long term because there's going to be no money in the pot to be able to do it.

29:03

Charlotte Ridley

So there is also that you have to think commercially, you have to build a sustainable business in order to then be able to reinvest that in all of the other areas that you want to help and you want to support.

29:16

Faye Holland

That's great. It's interesting. I'm sure to many people there's a lot of inspiration in there as well, because it's remembering we are human beings, we are people. A lot of the things that we actually do is based on relationships that we've got. Yes, of course, you've got to have the commercial model, but the one thing that AI is not going to replace is gut instinct. So going right back to your funding comment, actually, if at any point in time running your business, it doesn't feel quite right, it isn't right. And having the strength to be able to focus on that, I think is a really important message.

29:53

Charlotte Ridley

Someone said to me the other day, they were like, oh, I hate calling it gut instinct because it just feels like I'm making a really nonchalant decision based on this kind of thing called a gut. But actually your gut is years of experience, expertise, trial and error. It's all of that gives you that instinct and that's something that you build up over time.

30:15

Faye Holland

So just to wrap up then, you said you're looking at the next funding round towards the end of summer, so that's something for people to watch out for. Anything else that you would like to share with the community that are listening to the episode?

30:28

Charlotte Ridley

So we are launching July 21st on the app Store, so please download us then. We also have kind of a waiting list and pre orders. So if you're listening to this before the 21st of July, please go and join our waiting list. And also please just get in touch. We love feedback. If you have a suggestion, or if you potentially think there's a partnership, or if you think there's anything we can get involved in, then we are all ears.

30:53

Faye Holland

That's brilliant. Thank you so much. It's been great talking to you today, Charlotte.

30:57

Charlotte Ridley

Thank you.

31:03

Voiceover

Today's show was produced by Joe Donaghy of Cambridge TV and supported by our media partner, Business Weekly. The Cambridge Tech Podcast is available on all major podcast platforms and on cambridgetechpodcast.com if you've enjoyed the podcast, please give it a five star review. It'll really help others discover the show.

31:32

Voiceover

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To listen and subscribe, search for ‘Cambridge Tech Podcast’ on your favourite podcasting platform or visit cambridgetechpodcast.com.